Company Overview:
We are a fast-growing e-commerce company looking for an Amazon PPC Manager with a passion for building brands and driving growth to join our team. Our company specializes in building and investing in brands.
Key Responsibilities:
• Campaign Management: Develop, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive sales and achieve business goals.
• Optimization: Continuously monitor and adjust campaigns, including keyword research, bid management, and ad performance to improve ACoS, ROAS, and overall results.
• Data Analysis: Analyze PPC data to generate insights and improve campaign performance, providing detailed reports to stakeholders.
• Budget Management: Manage PPC budgets, ensuring efficient spend allocation and maximizing ROI.
• Collaboration: Work with cross-functional teams to align PPC strategies with business goals and product launches.
• Trend Awareness: Stay updated on Amazon’s advertising trends and tools, implementing best practices for campaign success.
• A/B Testing: Conduct testing for ads, keywords, and landing pages to optimize performance.
• Advanced Strategies: Utilize advanced PPC features like product targeting, dynamic bidding, and video ads to scale campaigns.
• Account Auditing: Must be able to audit Amazon PPC accounts to identify areas for improvement, optimize underperforming campaigns, and ensure best practices are being followed.
Experience Required:
Minimum 3 years in Amazon PPC management
Job Type:
Full-time Monday to Saturday.
Job Timing:
Must be available to work in the USA time zone
Please Answer the Following Questions in the Cover Letter:
- Your Amazon PPC campaigns are generating clicks but not converting into sales. What steps would you take to diagnose and fix the issue?
- Your campaigns are competing against each other for the same keywords, leading to higher CPCs. How would you detect and resolve this issue?
- Amazon updates its advertising algorithm, affecting your campaigns’ efficiency. How do you adapt your strategy to maintain strong performance?
- You realize that despite strong PPC efforts, your organic ranking is not improving. What changes would you make to ensure PPC contributes to long-term organic growth?
- Your ACoS is within target, but overall profit margins are shrinking. How would you analyze the situation, and what adjustments would you make to ensure both profitability and ad efficiency?
- What is your expected Salary ?