Model
Private Label
Location
United States
Timeline
2022 - Ongoing
Account Audit
This is a larger scale project of Xpo9tial in terms of SKUs added and managed. The client is a textile manufacturer who already had prior selling experience on Amazon and launched multiple SKUs. However, they were not satisfied with their current sales performance and wanted to grow their account & brand presence on Amazon. Therefore, they approached us with the intent of expanding their product line and availability on the platform.
We started with analyzing their SKUs to identify the best sellers and work around the same niche to add high demand products in their Amazon catalog. However, such SKUs were scarce so we couldn’t do much with the available data.
We conducted an extensive market research for the entire category to come up with as many high potential products in the home textile niche as we could, with the constraint of the manufacturing capacity of the client.
Our research continued for some time since the category is highly competitive and the data is overwhelming; eventually, we had 20+ SKUs to add to their account.
Plan of Action
While doing that, we were also monitoring and tuning the client’s PPC campaigns which needed restructuring. Their ACOS was getting uncontrollable, and conversions were also low.
We worked on their listings, optimized their content & images, and added Enhanced Brand Content to make the listings retail friendly and ready. These and other collective efforts of our team resulted in higher sales and lower ACOS for the brand. This eventually increased the client’s trust in us with adding more SKUs to their account.
Proceeding with our research again, which is still ongoing, we now have 100+ SKUs listed on the client’s account with more in the pipeline. Since we took on the account, t
he monthly sales has grown three fold with monthly revenue exceeding $25,000.
We have identified our best sellers and focused on marketing them. This will allow us to pull customers to our store and introduce them to our entire catalog. This strategy will bring us organic sales on the rest of our products and reduce the total advertising cost of sales (TACoS).
Scaling Strategy
Our strategy includes introducing numerous variations, since this is a niche where various options for the customer are crucial to bring conversions, we have colors, designs and sizes for every product. Our major aim is not to go for high sales, because we are aware of the market competition and budget required to run up through that.
If we had high sales as our objective, we would have had to spend extensively on PPC which would drown any achieved sales in loss. Therefore, our target was to make profitable sales, and to keep the advertisement budget & ACOS in control. Even if the ACOS goes high, we still make substantial profit on our sales because the COGS is low.
Results
Currently, we are still optimizing and making changes wherever needed, adding more items whenever needed to grow our client’s brand and business Xpo9tially.
